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Product placement
Product placement
What else is on the market?
My magazine will be based around pop and rock music. So main
well known hip hop artists, I’m doing this because I believe it is the most
likely to sell the best and have the most interest when reading it. This is
because when I did my questionnaire these to genres of music where actually the
two most popular ones out of all that I gave the option to choose from.
One big name pop and rock music magazine is a very well-known
one who are called Q who mainly are the dominate force in that specific market
mainly because of the big names that they are able to interview, such as Cheryl
Cole, Adlele, Ed Sheeran, Coldplay ect. This is mainly the reason as to why
they dominate the market because people are really interested to see what the
big names in music are up to so they buy Q instead of the smaller magazines who
are unable to interview as many people. Q is being sold in many different
places one popular place I researched of where it was being sold was WHSmith.
This will help me figure out where to sell my magazine and what target audience
will be looking to find that type of genre of magazine.
Also other research I have found out about Q is that the
majority of readers who read Q are male with 66.2%. Then 83.8% of readers are
aged 15-44 years old this gives me lots of data to help find my specific target
audience because it helps me gather an idea who reads these sorts of magazines.
Audience target
My audience target I would use is probably around the age of
16-25. This is the age I think I would be able to get the most sales and most
interest for my target audience. I know this because of my research on the Q
magazine and how I will present it to be suitable to my target audience.
Where would you sell it?
I would sell my magazine mainly in the newsagents and places
such as tesco etc. But I would also sell my magazine in places such as airports
because from my own experience I have seen that usually people do by lots of
magazines when at the airport for something to read. I believe this is the
location where I will be able to get the most revenue.
Questionnaire analysis
Questionnaire analysis
In my questionnaire I asked 7 different people 8 questions
regarding to my planning of music magazine. The first question I asked was simply
are you male or female? 5 of the 7 people said they were male and the other 2
were female. This helps me to try and see my different sort of target audiences
to where I make my magazine more female or male based. But when I do start to
write my audiences I won’t actually pick a gender target audience I will just
make it mixed so it is suitable for both sexes.
The next question that I asked in my questionnaire is how old
are each of the participants. One stated that they were 0-10 years old then 4
said they were 11-20 and the other two said they were 40+. This helps me
revolve around what age I should focus my target audience on. Out of this
research I have decided to go with the teenager route of 11-20 year olds as purely
I have more data based around that age than any other.
Now for this question I asked, ‘What type of music are you
into?’ Every single person I actually asked said pop apart for one how ticked
rape. This now gives me a very good idea of what to focus my magazine around of
which music genre and focus on articles about that.
Question 3 was do you often buy music magazines out of the
seven only one actually said yes and this person was not a teenager they were in
fact 40+. This is quite a negative piece of information but the key word in the
question was ‘often’ so they may still by music magazines but not as frequently
as some people.
The next question in the questionnaire was, ‘How much would you
spend on a music magazine?’ For this question I got a mixed range of answers
the most same answer I got was 2 people and that was for 2 different answers,
one of them was £1.51-£2.00 and the other was £2.00-£2.51. This really helps me
in finding how much to price my magazine because I do actually have 2 answers
to choose from.
After that question I then asked ‘how long do you spend
reading music magazines?’ Here the majority bare one said 0-15 minutes but the
other said 16-30 minutes. This helps me in finding how long and detailed I should
make my magazine because if I try to make the whole magazine an hours read not
many people would actually read the whole of it.
For my next question I asked, ‘What type of music articles do
you read?’ Most people apart from 2 said that they would rather listen to pop
articles than any other this helps me now to know what people are most likely to
read and find the most interesting.
Then finally for my last question I asked, ‘Where would you
buy your magazine from?’ Everyone apart form 2 people actually said that they
would buy their music magazine in a newsagent. This helps me into knowing where
to send my magazines when they are published to be sold at the highest rate
because the majority of people will actually be looking there.
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