Product placement

Product placement

What else is on the market?

My magazine will be based around pop and rock music. So main well known hip hop artists, I’m doing this because I believe it is the most likely to sell the best and have the most interest when reading it. This is because when I did my questionnaire these to genres of music where actually the two most popular ones out of all that I gave the option to choose from.

One big name pop and rock music magazine is a very well-known one who are called Q who mainly are the dominate force in that specific market mainly because of the big names that they are able to interview, such as Cheryl Cole, Adlele, Ed Sheeran, Coldplay ect. This is mainly the reason as to why they dominate the market because people are really interested to see what the big names in music are up to so they buy Q instead of the smaller magazines who are unable to interview as many people. Q is being sold in many different places one popular place I researched of where it was being sold was WHSmith. This will help me figure out where to sell my magazine and what target audience will be looking to find that type of genre of magazine.

Also other research I have found out about Q is that the majority of readers who read Q are male with 66.2%. Then 83.8% of readers are aged 15-44 years old this gives me lots of data to help find my specific target audience because it helps me gather an idea who reads these sorts of magazines.

Audience target

My audience target I would use is probably around the age of 16-25. This is the age I think I would be able to get the most sales and most interest for my target audience. I know this because of my research on the Q magazine and how I will present it to be suitable to my target audience.

Where would you sell it?

I would sell my magazine mainly in the newsagents and places such as tesco etc. But I would also sell my magazine in places such as airports because from my own experience I have seen that usually people do by lots of magazines when at the airport for something to read. I believe this is the location where I will be able to get the most revenue.